Allergen labels for the food you make, done in minutes
Photograph the ingredients on each pack you buy. Plainlabel reads them, you confirm the allergens, and it builds a full ingredients label for every recipe, with allergens in bold, ready to print. Make a few things? Pay once. Change your range every week? There's a plan for that too.
Example label · 63.5 × 38.1 mm, 21 per A4 sheet
How it works
Most of the work happens once, when you add an ingredient. After that, a new recipe takes a few minutes.
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Snap your ingredients
Take a photo of the ingredients panel on each product you buy, such as flour, chocolate chips or sprinkles. Plainlabel reads the list and the allergens it names.
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Confirm and build recipes
Check each allergen against the pack and tick it. Then add your recipes with weights, and Plainlabel puts ingredients in the right order.
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Print your labels
Get a print-ready sheet with the food name, full ingredients and allergens in bold. If a supplier changes a product, you'll see which labels to redo.
You check every allergen
A wrong label can hurt someone. Plainlabel is built so nothing reaches a label until you've confirmed it.
The photo reader only suggests. An ingredient can't be used until you've ticked its allergens yourself.
Labels are built from your confirmed ingredients by fixed rules, so the same recipe always gives the same label.
Every change is dated, so you can show an inspector when a label was made and what it was based on.
Change an ingredient and every recipe that uses it is flagged for review.
Planned pricing
Pay for how often your range changes. People on the early list get founder prices.
Set up once
For home bakers and market stalls with a steady range.
Then £15 a year, optional
Labels for your whole range. The yearly fee keeps your saved ingredients, change alerts and reprints.
Ongoing
For cafés, delis and producers who add or change products often.
Or £75 a year
Unlimited recipes and labels. Cancel any time.
Done for you
For anyone who'd rather not do it themselves.
Includes the first year
Send your recipes and pack photos. We set up your labels, and you check and approve every allergen before printing.
Questions
Which rules is this for?
Food that's prepacked for direct sale (PPDS): food you make and pack yourself before a customer orders it, like boxed cookies or wrapped brownies. Since October 2021 these need the food's name and a full ingredients list with allergens emphasised. This is often called Natasha's Law.
I only make a few things. Do I need a subscription?
No. Pay once to set up your labels and print them whenever you like. The optional yearly fee is worth it if you'll add seasonal products or want a warning when a supplier changes an ingredient.
Does Plainlabel make my labels legal?
It builds labels in the format the rules ask for, but you stay responsible for what's on them. For questions about your own products, the Food Standards Agency's guidance and your local council's environmental health team are the right place to ask.
What printer do I need?
Any home or office printer that takes A4 label sheets. Support for small thermal label printers is planned.
What about "may contain" warnings?
You can add your own precautionary allergen statement to a recipe. Plainlabel won't add one for you, because only you know what else is made in your kitchen.